I have wanted for some time to take a close look at Microsoft’s Zune. Several things have held me back the first of which is I use a MACBook Pro. The next thing is the amount of money I have spent on iTunes content over the years. This would make it hard to make a change to another platform. However, in the last year the music industry and Apple have both made this change a bit easier for me to image, with the ability to upgrade my purchased music from iTunes to DRM free. I no longer face throwing away thousands of dollars in music or having to burn a ton of CD’s and re-rip them to move to another platform.
Having gotten my hands on a 80GB Zune and finally loaded Vista via boot camp I am able to run this device through the paces. Below we will look at the software and Zune Marketplace and then examine the hardware.
Starting with the software, Microsoft’s third-generation version is stable with a visually appealing interface. On both Windows Vista (Ultimate) and XP I was able to load and sync my Zune without any issues at all.
The Zune Marketplace offers me choices I current don’t have on iTunes like, music subscription; pay a monthly fee and have access to all the music can download and install on my device.
Being on the downside of my thirties I am somewhat hard headed when it comes to my music tastes and how open-minded I am to listen to new music or discover new artists. So music subscriptions have been of limited value to me. As I tend to purchase music from bands I already know and love and listen to this content over and over. Very little of my over 170GB music library is new. The purchases I make tend to be filling in the holes of my collection. I do see a great value for those who do want to find new music all the time and aren’t close minded like myself. It seems like the younger generations like the idea of music subscription’s verses having to purchase every album or songs they want. I won’t even address those who steal music because they feel like it’s their right because it’s there and the music labels rip off the artists anyway.
I can see if you have never owned a portable music player and get your first one how a subscription model would allow you to spend $14 a month instead of having to shell out much more to fill up your new device with music.
You’ll find the Zune Marketplace is flexible in the sense that if your like me you can purchase your music and own it verses having to pay every month to continue to have the content accessible to you. It offers you the best of both worlds.
While one aspect that needs to be addressed is the DRM (Digital Rights Management) security on each songs or album you purchase. Other online music stores offer DRM free or large portion of the music they sell are offered this way. One example is Amazon’s MP3 store, which is 100% DRM free and are also a larger bit rate to boot. For those who don’t know what a larger bit rate does for you, it offers you a clearer high quality sound. Think of the digital re-mastered CD’s we all have purchased of music we already owned.
One feature Microsoft’s Zune solution offers is it Zune Social. No other manufacturers have included a social networking aspect to this social part of our lives. To me this is a no-brainer that Microsoft has seen the future and embraced it. No matter if you are like me and listen to older music or someone who listens to Top 40. Discussing music is a part of most people lives. This automated process for showing what you have listen too lately is simple and painless and for those who don’t wish to share you can turn it off so it’s not shared.
The Zune hardware also includes an aspect of social networking and allows you to share with other Zune users that you are listening too. This can be done by just announcing via a wireless signal what you are listening too or you can even send the song to someone else via a wireless connection. Frankly I’m surprised the music industry has not embraced this more. It’s basically free advertising for them. The wireless transmitted songs are automatically wrapped in a DRM layer so they can be played only a few days and a reminder is set on the desktop software to prompt you to purchase this should you choose to. For the music industry this is a win any way you look at it. Exposing potential new customers to music and providing a seamless way for them to purchase it. I’ll also stay clear of the many, many problems with the music industry and its lack of forward thinking when it comes to new ways to promote the sale of it’s content.
The sharing of music is going to be a differentiating factor going forward. Clearly social networking is where the connected world is going. Microsoft has leveraged it’s powerhouse XBox 360 brand and Live platform allowing users to share information with established XBox Live friends. This was a stroke of genius. When you consider this is version 3 of Microsoft Zune’s solution, there are great possibilities to where this social integration can be taken. Staying on the social aspects of the Zune but addressing the hardware, Microsoft has taken more than a few lumps for it’s wireless sending of songs to other Zune users near by via a WIFI connection. This feature will become a cornerstone feature going forward. I will try very hard to contain my speculation about where this is going to be taken in the future, as it would only be my speculation.
The Zune hardware offers a simple and intuitive user interface. Whether you used other devices or have never used an MP3 player you will be able to sit down and in seconds understand how to find what you are looking for on the device. It offers a large easy to read screen, which is great for those of us whose eyes aren’t what they use to be.
The full Zune 80 specifications are below. (Copied from Zune.net website)
80 GB. Holds up to 20,000 songs, or 25,000 pictures, or 250 hours of video.[2]??
Beautiful, big screen. Featuring a 3.2-inch color screen, Zune 80GB is perfect for portable video viewing.??
Premium headphones. Big screens are great for videos, but premium headphones are essential for music. Included with Zune 80GB are headphones designed to block out external noise.??
Touch controls. Kiss slow scrolling goodbye. The innovative new Zune pad makes browsing your device a blast. Fly effortlessly through your music, picture and video collections. ??
Wireless sync. Cut the cord to your PC. Refresh your Zune with new content anytime you charge your device, through your home wireless network. Learn more.??
Wireless Zune-to-Zune sharing. Share full-length tracks of your favorite songs, albums, playlists, pictures and even audio podcasts. Listen to the full track of any song you receive up to three times, and even pass along songs you receive to other friends nearby who have a Zune. If you like a song you receive, you can easily add it to your wish list and then buy it from your PC the next time you sync.??
Recorded TV or movies to go. Zune will import unprotected .WMV, .MPG4 and H.264 files into your video library. Also, if you’re recording TV shows or movies with Windows Media Center in Windows Vista®, you can import and sync them to your device. Load up your favorite videos and hit the road.[3]??
Built-in FM radio. Tune in to one of your favorite local stations while on the go or working out. Advanced tuning capabilities let you see the name of the song currently playing on select frequencies.[4]??
Zune Marketplace. Featuring over 3 million songs, DRM-free MP3s, music videos, audio/video podcasts and more, your store is always open and just a mouse click away. Learn more.??
Your games. Your music. Your way. Plug your Zune into your Xbox 360® and customize the soundtrack in your favorite games. You can also stream content in Zune software to your Xbox 360 using a wireless connection.
[1] The Zune-to-Zune sharing feature may not be available for all songs on your device, and works only between Zune devices within wireless range of each other. This feature allows recipients to play full-length sample tracks up to three times.
[2] Music estimates are based on 128Kbps Windows Media Audio (WMA) files, with a length of four minutes each. Pictures transferred to your Zune will be optimized for Zune screen size. Video estimates are based on 500Kbps Windows Media Video files with 128Kbps WMA audio tracks.
[3] Requires a PC running Windows Vista® Home Premium or Windows Vista Ultimate and an integrated or external TV tuner.
[4] To display station name and song information, stations must broadcast an RBDS signal. Availability may vary so check out your favorite stations on your Zune to see if this functionality is present.